Step 1: Personalization
Your prospects are bombarded with distractions more than ever before.
Think back to just now when you thought about your email inbox filled with spam.
Everyone’s email inbox is exactly like that.
And now think back to the last time you got a hand-address envelope in the mail.
Unless it’s a card from a relative, my guess is that it’s been quite a while and it doesn’t happen very much anymore.
And it’s like that everywhere.
That’s why I know that when one of my direct mail pieces get delivered, it gets opened by the decision maker it’s addressed to and they read it.
And when they read it, they immediately see…
Step 2: My “Insane” Pattern Interrupt
Even people good at direct mail…really, really good at it…consider it a numbers game because their response rate is so low.
If they get a 1% response rate, they’re happy.
But if over 40% of the business owners I sent mail to didn't email or call me wanting to sign up, I’d be irked (i’ve never had less than 40%)
And more importantly, an eye-popping 60% of the business owners I do speak to, say yes.
See why I don’t have to send very much direct mail?
So, how do I get those insane numbers? It’s easy…
Step 3: Hyper-focused Targeting (for free)
See, I screwed up when I put 6,000 pieces in the mail to random businesses all over Atlanta.
I could have gotten those same 180 clients by sending a fraction of that if I’d had the targeting technology that I use now…for free.
It takes me 10 minutes to look up exactly who I’m going to target, how much a new customer makes their business, if they’re currently advertising, what the business owner’s name is, their address, phone number and much more.
I can have a complete list together within 10 minutes.
And pass the entire job of merging the letters (so they’re personalized), hand writing and stamping the envelopes, and sending the batch out immediately after…
So within 2 days I’m getting emails, phone calls, and order form signups with 60% close rates.
This same three step formula has helped me build my business consulting empire and I’ve never had to stress about where my newest clients will come from.
And now that you know what to do, I’m going to show you exactly how to do it.
And I'm going to do that through a video training i made for you called the 100 Client Blueprint
I’m going to walk you step-by-step through the exact process I use to get a crazy high response rate from just a handful of letters - and how I outsource the entire process for pennies